Hi, in my continuing adverntures in SEO (Search Engine Optimisation) today I want to talk about reciprocal linking. Generally this activity benefits both you and the site you are linking to, but there are a few golden rules:
Try to gain links from sites that have a higher page rank than you – Why? Because the search engines divide the page rank of the links page by the number of links on the page and give each link their share, so higher page rank means more rank flow to go around.
Avoid sites that bury their links page in lots of subdirectories (ie their links page should be one click away from their home page and at the same directory level) Why? – Because the total page rank of a site is divided between the pages that directly link from it, so a links page that is buried deep within a site is only getting a fraction of a fraction of page rank.
Vary your anchor (the clickable bit with your web address embedded in it) and description text in links you post on other sites and use keywords that can be found on your website. Seach engines diminish the value of links to your site that are the same link posted over and over again on different sites.
Anyway thats it for today, happy hunting!
I’m teaching myself about Search Engine Optimisation (SEO) and thought I would share some of my learning. A great way to build page rank (a measure of your sites popularity and influencing where you appear in unpaid search engine results) is to get one-way links from other sites. Many of the big sites (facebook, youtube etc) have what they call no-follow tags on all hyperlinks posted. this means Google’s spiders (the little programs that index websites) do not recognise these links as pointing to your site.
However, below is a list of sites that do not use this tag, thus they contribute to your page rank. BTW, I compiled this list from other peoples sites so I can’t guarantee it’s accurate, please also note that its bloody time consuming to paste a link in each of these sites, but in my opinion its worth it):
Also, most of them you will have to find yourself as I haven’t visited them all yet, anyway hope its helpful to you!
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